Digital First: Top Priorities for Heads of Digital Transformation and CX Leaders in 2021
Analyst Market Briefings
Digital First: Top Priorities for Heads of Digital Transformation and CX Leaders in 2021
Tuesday, 22 June, 2021 @11:00am
Date
Tuesday, 22 June, 2021
Time
11:00am -12:00pm AEST
Location
Zoom link will be available upon registration.
Register to access recording
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Insights distilled and analysed from 126 Heads of Digital Transformation, Innovation and Customer Experience leading organisations responsible for over 30% of Australia’s GDP in 2021.
As organisations around Australia continue the acceleration of a “digital-first” approach the role of Digital Transformation has moved beyond strategic innovation and into a core central function underpinning employee and customer experience.
While the pandemic furthered the “race to digital” and reinforced its strategic imperative, challenges and barriers to execution remain.
Join us for this live digital presentation and Q&A session, where our Senior Analyst Team will discuss the current state of digital transformation in Australia to empower you to better understand your customers’ needs, realign messaging and validate GTM strategies.
Led by ADAPT’s Director of Strategic Research, Matt Boon will reveal the latest insights into the strategic focuses, investments and challenges facing digital leaders in 2021 direct from the local tech community.
What we’ll explore in the session: Top strategic business priorities underpinning digital transformation strategies for success Top 5 barriers impacting the execution of effective digital transformation programs 2021 investment priorities for Heads of Digital Transformation, Innovation, Strategy and Customer Experience
Meet the Presenter & Moderator
Matt Boon
Senior Research Director at ADAPT
Jim Berry
CEO and Founder at ADAPT
Matt Boon
Senior Research Director at ADAPT
Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of... More
Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of C-suite leaders to discuss and prepare for the challenges and opportunities they face.
For over 30 years, including 18 in senior leadership roles at Gartner, Matt has been a sought after and highly respected authority on the local and global IT landscape.
ADAPT hosts numerous industry-leading business and technology events, which Matt chairs, that deliver unique ADAPT research positions, and advises executives across the end-user and technology provider landscape to make informed IT decisions.
When he is not working, Matt enjoys walking the many trails of the NSW Southern Highlands, travelling and listening to music. He is also partial to a good steak and nice glass of red wine.
Jim Berry
CEO and Founder at ADAPT
Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission... More
Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission to connect, inform and equip our local business and tech leaders.
Leading the development of ADAPT’s agendas and content strategy whilst also advising executive leadership teams from global technology providers, Jim is uniquely experienced to be the voice of the end user, customer and vendor.
Bringing his deep knowledge of the local market, Jim regularly presents on modernisation and “know your customer.” He guides business leaders who are responsible for developing and deploying technology strategies across their organisations and helps some of the world’s largest vendors with their go-to-market and content plans.
Through entrepreneurial product development and a servant leader mentality with his team and clients, ADAPT grows annually with clearly differentiated value for all stakeholders.
