Know Your Customer: IT Security leaders. How do you get the attention of the busiest technology persona?
Analyst Market Briefings
Know Your Customer: IT Security leaders. How do you get the attention of the busiest technology persona?
Wednesday, 20 April, 2022 @11:00am
Date
Wednesday, 20 April, 2022
Time
11:00am -12:00pm AEST
Location
Zoom link will be available upon registration.
Register to access recording
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ADAPT’s 3rd Advantage briefing of 2022 will explore one of the hardest to reach, yet most in demand persona of the wider technology team: the Head of IT Security.
The first of our twice-yearly Security Edge events will host 120 CISOs and CSOs in Sydney on 5 April under the theme: “Risk, Visibility & Protection in a Distributed World”.
Attend this briefing to hear the latest findings from their pre-event surveys and insights from the onsite sessions and roundtables.
ADAPT have also created, populated and hosted over 20 CISO specific private roundtables in the last 12 months, and will share actionable feedback on how to resonate with this persona.
More vendors are trying to sell to the CISO than any other persona. They are the most stressed, fatigued and guarded of all.
So, how do you cut through all that noise?
Key Takeaways What are CISOs thinking? What do Heads of Security want to hear about? The latest local survey data from 100 local CISOs Specific fact-based trigger points for narrative with this persona Equip Sales, Product and Marketing teams with the assets you need
Meet the Presenter & Moderator
Aparna Sundararajan
Senior Research Strategist at ADAPT
Jim Berry
CEO and Founder at ADAPT
Aparna Sundararajan
Senior Research Strategist at ADAPT
Aparna Sundararajan leads the emerging and disruptive technology research agenda within ADAPT’s strategic advisory team. As Senior Research Strategist, her role is... More
Aparna Sundararajan leads the emerging and disruptive technology research agenda within ADAPT’s strategic advisory team. As Senior Research Strategist, her role is to create independent advice for the Australian C-Suite around emerging technologies, trends and investment priorities and developing industry leading content for the ADAPT portfolio of Edge events.
As a technology analyst and marketer, Aparna aligns the burning issues of senior executives with digital business dynamics and emerging technology capabilities to create strategic advice for ADAPT’s Members and Strategic Partners.
Jim Berry
CEO and Founder at ADAPT
Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission... More
Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission to connect, inform and equip our local business and tech leaders.
Leading the development of ADAPT’s agendas and content strategy whilst also advising executive leadership teams from global technology providers, Jim is uniquely experienced to be the voice of the end user, customer and vendor.
Bringing his deep knowledge of the local market, Jim regularly presents on modernisation and “know your customer.” He guides business leaders who are responsible for developing and deploying technology strategies across their organisations and helps some of the world’s largest vendors with their go-to-market and content plans.
Through entrepreneurial product development and a servant leader mentality with his team and clients, ADAPT grows annually with clearly differentiated value for all stakeholders.
