Embracing the Future: ADAPT’s Top 12 Strategic Priorities for 2022
Analyst Market Briefings
Embracing the Future: ADAPT’s Top 12 Strategic Priorities for 2022
Thursday, 9 December, 2021 @11:00am
Date
Thursday, 9 December, 2021
Time
11:00am -12:00pm AEDT
Location
Zoom link will be available upon registration.
Register to access recording
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As businesses and borders re-open, now is the time to get on the front foot and seize the opportunities that economic rebound, certainty and confidence will bring.
Over the past 20 months, ADAPT had over 20,000 interactions with senior executives and hosted more than 3,000 leaders across Australia and New Zealand. We found that your prospects and customers shared common pandemic inflicted struggles in technology deployment, budgets, decision making and skills limitations.
Despite all the success achieved, many still suffer from a lack of unified vision to technology adoption, conflicting business priorities, people-driven change, burnout, and talent shortages.
In addition, many of their efforts are increasingly hamstrung by low levels of digital literacy, amplified by legacy mindsets, processes, and systems.
The ADAPT team has aggregated, considered, and analysed every conversation, every expert presentation and every survey.
The Result:
From the richest source of local insights, ADAPT’s last ADVANTAGE Market Briefing of 2021 will exclusively reveal the 12 areas Australian and New Zealand organisations will focus on and invest in 2022.
In this open debate ADAPT’s Director of Strategic Research, Matt Boon and CEO, Jim Berry, will uncover and explore in local the business priorities for 2022.
This is not long-term future gazing, rather these are the defined steps which are critical for Australia and New Zealand businesses to evolve and compete, and our nations to truly become digital economies.
We’ll explore: ADAPT’s Top 12 Strategic Priorities for 2022
What are the 12 priorities your sellers, marketers and partners should align to for the best commercial outcome and success in 2022?
This Analyst Market Briefing will also open for a live Q&A for you and your teams to ask any specific questions.
An exclusive number of media and press will also be invited to this session, as it will be the first 2021 announcement of ADAPT’s annual Strategic Priorities report and forecast for our local market.
Key Takeways Where will Australian and New Zealand IT and Business executives focus on in 2022? What challenges will they face executing on these priorities? Where will their priorities be when it comes to investment and technology initiatives? How to gain the trust and buy in from existing customers and prospects? The interdependencies for solution based holistic go to market design and strategy How to leverage these priorities for differentiation and competitive advantage?
Meet the Presenter & Moderator
Matt Boon
Senior Research Director at ADAPT
Jim Berry
CEO and Founder at ADAPT
Matt Boon
Senior Research Director at ADAPT
Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of... More
Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of C-suite leaders to discuss and prepare for the challenges and opportunities they face.
For over 30 years, including 18 in senior leadership roles at Gartner, Matt has been a sought after and highly respected authority on the local and global IT landscape.
ADAPT hosts numerous industry-leading business and technology events, which Matt chairs, that deliver unique ADAPT research positions, and advises executives across the end-user and technology provider landscape to make informed IT decisions.
When he is not working, Matt enjoys walking the many trails of the NSW Southern Highlands, travelling and listening to music. He is also partial to a good steak and nice glass of red wine.
Jim Berry
CEO and Founder at ADAPT
Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission... More
Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission to connect, inform and equip our local business and tech leaders.
Leading the development of ADAPT’s agendas and content strategy whilst also advising executive leadership teams from global technology providers, Jim is uniquely experienced to be the voice of the end user, customer and vendor.
Bringing his deep knowledge of the local market, Jim regularly presents on modernisation and “know your customer.” He guides business leaders who are responsible for developing and deploying technology strategies across their organisations and helps some of the world’s largest vendors with their go-to-market and content plans.
Through entrepreneurial product development and a servant leader mentality with his team and clients, ADAPT grows annually with clearly differentiated value for all stakeholders.
