Why is the CFO a critical persona for your Australian market growth?
Analyst Market Briefings
Why is the CFO a critical persona for your Australian market growth?
Thursday, 8 December, 2022 @11:00am
Date
Thursday, 8 December, 2022
Time
11:00am -12:00pm AEDT
Location
Zoom link will be available upon registration.
Register to Access Recording
Access Now
Modern CFOs are directly involved in technology strategy and decision making.
Having evolved their roles from financial stewards to navigator and transformation leaders, they are creating the core business metrics that measure value and success in the digital age. Capital allocation, business case and budget approvals sit with them, and many CIOs still report to the Finance function.
If you don’t understand how to influence and converse with the CFO, then is your sales and marketing messaging fit-for-purpose?
ADAPT have hosted the nation’s leading CFO and Heads of Finance for the last decade. We have guided them through cloud and now digital transformation.
Join us (and invite your wider team) to attend our final Advantage market briefing of the year to learn more about this critical persona – and be prepared to win their hearts and minds in 2023.
Key Takeaways What are Australian CFOs trying to achieve? What are the main barriers to their success? How can you help them with financial transformation? What is their role in enterprise-wide digital modernisation? What do your sales and marketing teams need to learn to speak their language?
Meet the Moderator & Speaker
Jim Berry
CEO and Founder at ADAPT
Gabby Fredkin
Head of Analytics & Insights
Jim Berry
CEO and Founder at ADAPT
Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission... More
Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission to connect, inform and equip our local business and tech leaders.
Leading the development of ADAPT’s agendas and content strategy whilst also advising executive leadership teams from global technology providers, Jim is uniquely experienced to be the voice of the end user, customer and vendor.
Bringing his deep knowledge of the local market, Jim regularly presents on modernisation and “know your customer.” He guides business leaders who are responsible for developing and deploying technology strategies across their organisations and helps some of the world’s largest vendors with their go-to-market and content plans.
Through entrepreneurial product development and a servant leader mentality with his team and clients, ADAPT grows annually with clearly differentiated value for all stakeholders.
Gabby Fredkin
Head of Analytics & Insights
Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends... More
Gabby’s primary role is managing analysis to produce ADAPT’s actionable insights. He has extensive experience in using data to identify technology trends to support Australian organisations.
Using modern data science techniques, he provides ADAPT and its customers with confidence in the accuracy and validity of the information used for ADAPT’s research, advisory and events.
With a passion for creating stories with data, Gabby is consistently rated as one of the top speakers at ADAPT’s events. In roundtable discussions, he specialises in using statistics to initiate thought-provoking discussions.
Gabby is effective in translating information into insights, enabling ADAPT’s customers to become more data-driven.
Gabby’s primary areas of expertise are:
- Advanced AI and ML practices, including AI ethics.
- Building models to benchmark and predict IT performance.
- End-user behaviour and human-centred design.
- Cross-functional team design and value, such as DevSecOps.
