Research
Balancing Art and Economics: How the Opera House Turns Revenue into Community Impact
Published Nov 26, 2024 in
AI & Innovation
Finance Transformation
Type
Community Interviews
Authors
Gabby Fredkin
Jon Blackburn
In this interview, Jon Blackburn, CFO & Executive Director Corporate Services at Sydney Opera House discusses how post-COVID, the Sydney Opera House transitioned to a data-driven model to adapt to changing audience behaviours and to boost marketing efficacy.