Persona Insights

Learn about the priorities, challenges, and decision-making styles of key IT buyers.

Executive Leadership & Strategy How CFOs Buy and Engage With Technology Vendors How CFOs Buy and Engage With Technology Vendors Jan 30, 2026 CFOs prefer direct vendor engagement but focus on trusted partners, applying a strict financial and risk lens to assess credibility and value. Read More
Executive Leadership & Strategy CFOs Are Prioritising Proven Outcomes ​for Investment Decisions​ CFOs Are Prioritising Proven Outcomes ​for Investment Decisions​ Jan 30, 2026 CFOs are maintaining tech spend but enforcing stricter, value-led funding focused on ROI, forecasting, governance, ESG, and predictable business outcomes. Read More
AI & Innovation AI Ambition is Outpacing ​Financial Readiness​ AI Ambition is Outpacing ​Financial Readiness​ Jan 30, 2026 CFOs see AI as strategic but remain cautious, prioritising compliance and measurable value as generative AI adoption stays limited and incremental. Read More
Finance Transformation CFOs Are Now Accountable ​For Technology Value​ CFOs Are Now Accountable ​For Technology Value​ Jan 27, 2026 CFOs are reshaping enterprise tech strategy with a value-first focus on ROI, risk, accountability and measurable outcomes within 6–12 months. Read More
Executive Leadership & Strategy CFO’s Investment Priorities and IT Initiative Metrics by Organisational Size​ CFO’s Investment Priorities and IT Initiative Metrics by Organisational Size​ Jan 6, 2026 CFO insights on IT initiative metrics and investment priorities across SMB, mid-sized, enterprise and large organisations. Read More
Executive Leadership & Strategy CFOs Move Beyond Cost Optimisation to Drive Growth and Take a Bigger Role in Tech Decisions CFOs Move Beyond Cost Optimisation to Drive Growth and Take a Bigger Role in Tech Decisions Jan 5, 2026 ADAPT’s CFO Edge Survey reveals how CFOs are pivoting to growth, co-driving tech decisions amid low AI readiness. Read More
Executive Leadership & Strategy How CFOs Evaluate, Fund and Accelerate Technology: Insights on Value, Adoption and Modernisation​ How CFOs Evaluate, Fund and Accelerate Technology: Insights on Value, Adoption and Modernisation​ Dec 10, 2025 CFOs share priorities on major IT initiatives, evaluation metrics, value timelines, and digital capabilities in ADAPT’s 2025 CFO Edge Survey. Read More
Executive Leadership & Strategy Engaging the Modern CFO: Positioning Tech Investments for Business Outcomes Engaging the Modern CFO: Positioning Tech Investments for Business Outcomes Nov 25, 2025 ADAPT’s last Analyst Briefing this year reveals how CFOs redefine digital success and helps you gain insights to better align your strategy. Watch
Executive Leadership & Strategy Australia’s C-Suite Are All Hitting the Same Wall Australia’s C-Suite Are All Hitting the Same Wall Sep 14, 2025 Australian CIOs, CDOs, CFOs, and CISOs face shared tech barriers. ADAPT data reveals the shifts needed for AI, modernisation, and outcome-led execution. Read More
Finance Transformation How CFOs Are Driving Tech Buying and Enterprise Transformation How CFOs Are Driving Tech Buying and Enterprise Transformation Sep 14, 2025 Australia’s CFOs are stepping up as transformation leaders. Discover how they are reshaping finance, tech ROI, and AI adoption in 2025. Read More
Finance Transformation Taronga Zoo CFO’s Commitment to Conservation Through Digital Innovation Taronga Zoo CFO’s Commitment to Conservation Through Digital Innovation Sep 12, 2025 Narelle Beattie, CFO and Director of Corporate Services and Governance at Taronga Zoo, discusses the zoo's digital transformation journey, highlighting the integration of SAP S/4HANA Cloud to streamline operations and bolster conservation initiatives. Read More
Executive Leadership & Strategy How Big Red Group is Navigating a Tech-Driven Reset in the Retail Market How Big Red Group is Navigating a Tech-Driven Reset in the Retail Market Sep 5, 2025 As margins shrink, John Boris says retailers must differentiate through CX, balancing AI efficiencies with authentic human service. Read More
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