Research
“Ridiculously Easy to Do Business With” – Serving a New Generation of Customer Wants, Needs and Expectations
Published Jun 27, 2025 in
Customer Experience
Technology Modernisation
Type
Edge Presentations
Author
David Avrin
Technology Modernisation
Edge Presentations
“Ridiculously Easy to Do Business With” – Serving a New Generation of Customer Wants, Needs and Expectations
Jun 27, 2025 | 3 minsDavid Avrin reveals why ease, speed, and emotional connection—not just AI—drive loyalty in a market where 52% switch after one poor experience.